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Why do customers love our stuff?

Our range of clean products are made from naturally derived plant ingredients, all products range from 92.5% to 98% Natural and are colour free, silicone free, paraben free, sulphate free and wheat free. Most importantly all are cruelty free. There’s no build up from silicone coatings & smoothers which make hair dull & heavy. Our products will leave your hair and scalp healthier than ever!

 ♥ Nourish & strengthen    ♥ Cleanse & refresh    ♥ Clarify & Detox your scalp    ♥ Hydrate & replenish

  • Wheat Free, free from wheat derived materials. Contain no animal derivatives – naturally derived ingredients
  • Silicone free – no silicone coatings. Paraben free. Sulphate free. Colour free. Cruelty Free.

Animal Friendly

Our products are all cruelty free – we test all products on ourselves!

Silicones in hair care – all you need to know.

By The Hairfuel  Chemicals, Science of hair growth

Silicones have been used in personal care products since the 1950s. Initially limited to skin care products, its use spread into hair care products and applications. Silicones have widely recognised lubricating properties and characteristically soft smooth feel they create. Are they safe to use? And why beauty community have recently seen a backlash on silicones?

While silicones that made it to your product shelf are considered safe to use, not all silicones have been created equal. Long-term effects of usage, including build up and hair brittleness have been gaining more and more prominence recently.

In response, to these issues beauty industry introduced “water soluble silicones” to address negative effects of non-soluble silicones while also keeping its benefits, especially to those of us with chemically-treated and / or curly hair. In hair care, cosmetic manufacturers add silicones to shampoos, conditioners, and styling products to help create the slip needed to detangle and give hair a silky shine and manageability.

Let’s take a look at how silicones types differ.

Non-soluble silicones

These are silicones that you cannot remove or penetrate with water, which can inadvertently damage the hair. This happens by silicones “sticking” to the hair surface creating a plastic-like film, preventing strands to absorb water, air and nutrients. Without regular usage of clarifying shampoo, hair becomes dry and brittle – which leads to damage and breakage. With a caveat, these types of silicones have an advantage when protecting hair against high heat styling, being a lot more efficient in this task than most natural oils.

If you do find yourself using products with non-soluble silicones or only just came about to learning about its culprits, you can remove these silicones from the hair shaft by washing with clarifying shampoos otherwise known, as shampoos with surfactants. These types of shampoos, although sometime necessary, are drying to the strands. The problem with non-soluble silicones is the fact that they seal the hair shaft completely, allowing no moisture to penetrate the hair shaft until you wash out the silicone. As an alternative to clarifying shampoos, you can use apple cider vinegar rinse to remove mild product build up.

Some non-soluble silicones that are typically found in hair products include:

  • Dimethicone
  • Cyclomethicone
  • Amodimethicone
  • Pheryl Trimethicone
  • Ceteraryl Methicone
  • Dimethiconol
  • Stearyl Dimethicone
  • Ingredients ending with “-cone”
  • Amodimethicone (non-soluble when Trideceth-12 and Cetrimonium Chloride are absent)

Water Soluble Silicones

The name is the give-away – a water-soluble silicone is the one that it is able to dissolve in water. It is a silicone that is easy to wash out of the hair using mild-shampoos or conditioner-only techniques and which does not leave a heavy buildup. Look for products containing cyclomethicone. This is the most commonly used water-soluble silicone in hair-care products, and it does everything silicone promises to do, while leaving minimal buildup on the strands.

Examples of water-soluble silicones are:

  • Dimethicone Copolyol
  • Lauryl Methicone Copolyol
  • Any silicone with PEG as a prefix

How to remove silicones from your hair?

While not all silicones are “evil”, over time without appropriate clarifying routine, it can lead to product build up, breakage and lifeless looking strands. While there is some evidence that Apple cider vinegar (ACV) rinse can help remove non-heavy product build up from silicones, the best way to tackle it is to use gentle silicone-free clarifying shampoo. Use it only a few times a month – vary depending on heaviness of your silicone-product usage.


I have a girl with the 'longest curliest hair' ... 'knottiest hair in the world' ... and I can
easily say this is the best Detangle & Shampoo/conditioner I've ever used.
And believe me, I have tried many! It leaves the hair silky soft, there's no sticky or gritty
residue as I've found with other products. Turns a daily nightmare into an easy task.
And it smells great too. They're safe natural ingredients! Love it. Couldn't live without it.
Would order it by the bucket load if I could! Thanks K.O Hair care
Emma
Auckland

Sustainability

With environmental issues being important to us, we use recyclable packaging. All bottles are made from 100% recyclable PET and PETG plastics (Polyethylene Terephthalate) Our empty bottles can be put into domestic or commercial  recycling bins, this plastic is then reused to make other products. Our website orders are packed in paper wrap & corrugated cardboard, for void fill we endeavor to use paper or cardboard, on occasion we may use alternatives for filling but know this has been reused.

Star ingredients in our healthy  products

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